Search Engine Optimization is undergoing a paradigm shift. With the advent of Generative AI in search results, the traditional ten blue links are becoming secondary.
The Rise of Answer Engines
Users are no longer searching for links; they are searching for answers. This means your content strategy must evolve from keyword stuffing to authority building.
Entity-Based Optimization
Google's knowledge graph now relies heavily on entity recognition. Establishing your brand as an entity in your niche is more critical than ever.
At NexaStrat, we help enterprises navigate this shift by building robust knowledge graphs and schema markup strategies that speak directly to AI models.